Yahoo Abandons More Than 20 Millions Pageviews (Closing Geocities)

5 years ago I paid 1/3 of my bills with a 1 page Geocities site. Today Yahoo takes more than 4.8 million geocities pages offline permanently. That's about 11.9 million visitors a month, who made about 21,420,000 pageviews a month, now getting some sort of 404 or "we removed this page" site instead of what they expected (data from Quantcast and Alexa).

Yahoo didn't make enough money with Geocities to keep it online because they didn't know how to, because they didn't try.

5 years ago Yahoo stock was trading near $35, today it closed at $16.87, losing 2% of it's value today. It's a shame to see a company misstep as badly and often as Yahoo has, and I'll miss the opportunity to make money with them through their Geocities sites.

19% of US Internet Users Tweet

Twitter and Facebook have been to big too ignore for sometime now. While estimating pageviews of sites is inexact, some numbers help reveal just how big these 2 sites have become.

The army of Twitterers is growing quickly, per the Pew Internet Project report released today. The report found that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009

(from Adweek). Things change quickly, and twitter is a big part of the audience, as is Facebook:

In the US Facebook accounts for, now get this, 1 in every 4 or 25% of our total pageviews

(from Drake Direct). Drake bases his numbers on compete.com data, which can be imperfect. Alexa estimates Facebook got about 4.5% of global pageviews in the last month. Suffice to say, big enough to be important to anyone doing anything online.

Search Comments on YouTube in Real-Time

YouTube's real-time search of comments may compete, someday, with Twitter for in-the-moment audience reaction to moving pictures.

Comments Search moves into Test Tube, the place where our engineers and developers test out new features and gather data and feedback before pushing them out to a wider audience. This feature allows you to search the comments people are making on YouTube in real time. The full comment will appear on a continuously updated results page, and 'trending topics' indicates the hottest topics of conversation on YouTube at that particular moment

(from YouTube Blog).

TV Windows Collapsing

Traditional television viewing patterns are collapsing and the industry needs to quickly figure out how to profit in a world where people can watch TV shows anytime, anywhere, NBC Universal's TV chief said.

The challenge now was drawing viewers to network shows at designated times when people can either record those shows or turn to online outlets to watch at their convenience, said Marc Graboff, Chairman of NBC Entertainment and Universal Media Studios.

Networks need to figure out how to make their content more immediately available in a lucrative way, such as by charging viewers to stream episodes shortly after airing - narrowing viewing 'windows' - or providing them to multiple outlets, he told an industry conference.

The biggest U.S. networks are currently struggling with declining advertising revenue, dwindling viewership and rising production coasts [sic]

(from Reuters, via Yahoo News).

Hollywood's Present is Online

Many talk of online video as a wave of the future; they are flat wrong. It is now, right now. I know a government employee that 4 months ago discarded their TV and now watches only online. I know a lawyer that uses Tivo as an on-demand that in combination with online TV and DVDs doesn't watch broadcast, cable or satelite live, ever. I have never owned a television, yet I watched three shows tonight and also appear on TV from time to time. Anyone who thinks online entertainment is a future, and denies it is a growing present tense event, is either not paying attention, about to lose their job or both. All things are more online and mobile than ever before and they are right now (I write this post on my phone; please forgive any spelling mistakes ;-).

"Hollywood's future is in Bannen's hands" by Lisa Marks may be over selling a single show as some sort of vangard. I love that this show is being made and am excited to see it, but Sony is not first with web content that costs more than $1 million (Seth MacFarlane, Burger King and YouTube did that over a year ago) and the CEO of Sony Pictures (parent of Crackle) said he "...doesn't see anything good having come from the Internet... Period." This show may be Sony's late, half-supported-by-the-studio attempt to be in the now.

A month online is equal to a year offline, and to not learn from history a from a year ago (like 12 years online) is to retrace steps taken by many before, and risk being obselete before you've begun. In 3 months, the generation referred to as digital natives will be the largest and most important demographic for entertainment. This demographic is already watching, listening and experiencing their entertainment where and when they want to and media companies are only just now pretending this will happen? That is like acting as if the wheel or fire might catch on when it's already the year 1500. People's careers and livelyhoods as employees and stockholders are suffering because of antiquated thinking (yes, 3 month old is antiquated). Get present or be irrelevant; there is no half way.

Scarcity and Social Media

In social media and in fact online in general many are trying to create scarcity as they would in the off-line world. This is a mistake that will, in pretty much every case, lead to destroying businesses and brands.

Seth Godin has written some interesting Principles of Scarcity and points out that with scarcity the ...danger is that you can kill long-term loyalty. You can annoy your best customers. You can spread negative word of mouth. You can train people to hate your scarcity strategy.

Signal to Noise Ratio for Social Networks and Social Media

The more the recipient wants the message you are sending, the better. As with all online communications, it is more important to send what they want to read/view/hear than to send what you want them to read/view/hear. This is by and large what being a good producer is in the offline world as well.

Typically a email list with a growing subscriber base only sends messages that make people want to subscribe and/or stay subscribers. It is the same with social network profiles. A social networking profile only communicates with its friends/connections/people-who-opted-in-and-gave-you-permission-to-communicate-with-them when the communication will make them want to remain your friend/connection or become your friend/connection.

I've heard people refer to doing an "email blast" to get the word out about something, or to try to connect with key bloggers or online influencers.

As Seth Godin said:

Don't bother engaging with customers unless you are prepared to invest enough to exceed expectations and delight them. It's better to do nothing at all.

In social networking, your friends/connections/anyone you communicate with are your customers.